Improved Look and Features Make New Direct Lift Website Easier to Use

MADISON, Ind., April 6, 2014 /PRNewswire/ — Direct Lift®, North America’s
leading enthusiast lift brand, has updated to make it easier for
car collectors, restorers and professional mechanics to connect with the company
and find the motorcycle, car and truck lifts they need.

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“When we started the website redesign process, we wanted to accomplish two
things,” says David Fischmer, marketing manager for Vehicle Service Group (VSG),
Direct Lift’s parent company. “First, the information had to be easy to find and
understand, so anyone visiting could instantly identify the right lift for their
needs. Second, we wanted to provide an opportunity for customers to reach out
and share their experiences with Direct Lift products.”

Direct Lift offers two-post, four-post, midrise and motorcycle/ATV lifts, plus
body rotisseries and lift accessories. Every product is available from a network
of local distributor warehouses and can also be purchased online.

For those wanting to find their local warehouse, the website now features an
improved map of Direct Lift’s 22 locations across the United States and Canada.
The map was built using Google Maps, so a user can click on any location and
calculate driving directions. A description of each distributor, along with a
phone number and website link, is included for each point on the map.

Once customers receive their lifts, they can return to and submit
stories and photos of the equipment in use on the “Tell Us Your Story” page.
Testimonials may be posted on the site itself or on Direct Lift’s Facebook page,, or on Twitter with the username @directlift.
Several user-submitted stories and photos are already available on the “Our
Customers” page, providing potential buyers with the opportunity to see how
others are using their lifts

The new home page features large images and a link to Direct Lift’s garage
ceiling height calculator, which helps customers determine the space
requirements needed to use a four-post lift for top-and-bottom storage of two
vehicles. The calculator is accompanied by a new video that shows how to measure
a vehicle’s height and properly enter it into the calculator. Once the heights
of both vehicles have been determined, the calculator shows how high the garage
ceiling must be to accommodate a four-post lift.

To see the new Direct Lift site, visit For more information
about Direct Lift, call (866) 347-5438. You can also connect with Direct Lift on
Facebook,, and Twitter,

About Direct Lift

With more than 100,000 lifts in service in North America, Direct Lift is
America’s #1 Hobbyist Lift. The company offers a variety of competitively priced
car, truck and motorcycle lifts for the car enthusiast, hobbyist, restoration
facility or professional mechanic.

Direct Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major
vehicle lifting and collision repair brands: Direct Lift, Rotary Lift®, Chief
(TM) Automotive Technologies, Forward® Lift, Hanmecson®, Revolution® Lift,
Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations and ISO
9001 certified manufacturing facilities worldwide.

996 Industrial Drive
Madison, Indiana 47250
P: 866.347.5438
F: 812.273.7315

SOURCE Direct Lift

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