Home Canning is Top Food Trend for Consumers Motivated to Eat Healthy, Fresh & Local

DALEVILLE, Ind., May 17, 2011 /PRNewswire/ — The resurgence of home canning
continues to gain momentum with many food insiders identifying canning as a top
food trend for 2011. Fueled by consumers’ desire to live more healthfully and
eat fresh, local foods year-round, more Americans than ever are turning to home
canning. Leading the trend is the iconic Ball® home canning brand with its
127-year history of producing high-quality glass jars in America’s heartland.
The brand will celebrate home canning by hosting the first annual National
Can-It-Forward Day on August 13.

“Summer’s bounty of fresh fruits and vegetables is upon us and there’s never
been a better time to learn how easy and rewarding canning can be,” said Brenda
Schmidt, Brand Manager for Fresh Preserving at Jarden Home Brands. “With our
complete line of home canning products, hundreds of recipes and online
resources, the Ball® brand helps you every step of the way.”

Home canning enables consumers to enjoy their fresh, locally grown foods all
year long. In addition, fresh preserving lets consumers limit the amount of
sugar or salt in foods they prepare and cook with no preservatives.

According to industry data*, home canning product sales have risen nearly 35
percent over the past three years as popularity for fresh preserving grows.
Jarden Home Brands, makers of Ball® brand fresh preserving products, has also
seen sales of the Ball Blue Book® Guide to Preserving double in the last year.

Preserving Made Easier

To make canning even easier, Ball® RealFruit(TM) Pectins and Ball® food mixes
are now available in Small Batch and Flex Batch sizes, allowing consumers to
tailor their recipes to the amount of fresh produce they have on hand. Ball®
RealFruit(TM) Classic Pectin has also been reformulated, giving traditional jams
even better flavor as consumers capture the freshness of the season.

The Ball® brand has introduced a complete line of home canning products to help
consumers get started, including the Ball® Canning Discovery(TM) Kit. It has all
the basic tools needed to start canning and an illustrated step-by-step guide
with recipes; the kit is an easy and affordable way for newcomers to learn how
to can.

National Can-It-Forward Day

On August 13, millions of food lovers curious about canning can learn the ease
and benefits of preserving fresh food. Jarden Home Brands has teamed up with
Canning Across America, a nationwide collective of cooks, gardeners and food
lovers committed to the revival of the lost art of “putting up” food, to create
the first annual National Can-It-Forward Day.

A free, live webcast hosted at FreshPreserving.com will feature a day of
instructional canning videos as well as cooking demos. Viewers will be able to
ask questions and post comments in real time as they participate along at home.
The event will film at Seattle’s Pike Place Market and those in the area are
encouraged to participate in person.

Since canning is always more fun when shared with friends, Jarden Home Brands is
also providing instructions for consumers to host their own Home Canning Parties
as part of National Can-It-Forward Day. Online resources will provide simple
instructions for getting started, including a checklist of necessary items,
sample recipes and valuable coupons.

For more information about National Can-It-Forward Day, visit
FreshPreserving.com.

About Jarden Corporation

Jarden Corporation is a leading provider of niche consumer products. Jarden
operates in three primary business segments through a number of well recognized
brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz®
and Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®,
Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer
Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr.
Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White
Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®,
Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®,
Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine
Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has
over 25,000 employees worldwide. For more information, please visit
www.jarden.com.

*SymphonyIRI Group

©2011 Hearthmark, LLC dba Jarden Home Brands. All Rights Reserved.
Distributed by Hearthmark, LLC dba Jarden Home Brands, Daleville, IN 47334.
Hearthmark, LLC is a subsidiary of Jarden Corporation (NYSE: JAH).

The Ball® (script logo) and Ball®, TMs Ball Corporation, used under license. All
other trademarks used herein are the property of their respective owners.

SOURCE Jarden Corporation