Heraeus’ Modern Materials Division Celebrates 65th Anniversary

SOUTH BEND, Ind., Dec. 8, 2011 /PRNewswire/ — The Modern Materials Division of
Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, is celebrating
its 65th anniversary. The division has been the leader in the U.S. dental market
for gypsum products for virtually its entire existence.

Modern Materials was founded in 1946 in St. Louis, Missouri by Don McNary and
Jack Piper. Mr. McNary, a chemist, was “Mr. Inside” while Mr. Piper, the
consummate salesman, was “Mr. Outside.” Early in the company’s history, Mr.
McNary developed a formula for manufacturing gypsum that no competitor has yet
been able to match. One of the keys to this unique formula was the company’s
discovery of a source of pristine calcium sulfate, gypsum’s primary component,
in Oklahoma. A second key was the company’s extremely tight control over the
process by which the calcium sulfate is crushed, heated and dehydrated to form a
fine, dry powder of unsurpassed consistency. Yet another hallmark of Modern
Materials’ distinctive approach was Mr. McNary’s pioneering development of
special chemical formulas that allowed customers to achieve different setting
times and create different colors.

Mr. McNary’s formulating brilliance was matched only by Mr. Piper’s charismatic
salesmanship. According to sales executive Joe O’Weger, a 35-year veteran of the
company, “The way Jack would demonstrate our product superiority to a
prospective customer was simply mesmerizing. He was selling a promise, and he
knew that our products would keep that promise and exceed the customer’s
expectations.” The tall, statesman-like Mr. Piper was known as one of nicest
people in the business. “Jack was a terrific team-builder,” said O’Weger. “He
was a true gentleman and a class act, and his people would do anything for him
and his company.”

Mr. Piper eventually purchased Mr. McNary’s share of the company, and in 1976 he
sold the company to Columbia Dental Company. Columbia was later purchased by the
Miles Laboratories Division of Bayer Corporation, which sold the company to
Heraeus Kulzer in 1998.

Under Heraeus’ ownership, Modern Materials has continued the passion for
accuracy and reliability begun by McNary and Piper 65 years ago. “When it comes
to gypsum, quality assurance is everything,” said Lesley Melvin, Heraeus’
Product Manager for the Modern Materials Division. “Our customers need to know
they can count on consistent accuracy from all of our products batch after
batch, year after year. If the white sulfate isn’t completely pulverized or the
chemicals aren’t mixed perfectly, our customer could be forced to do a remake.
And that’s something we simply won’t allow to happen to our customers.”

Bob Peters, owner of Adena Dental Lab in Chillicothe, Ohio, has been one of
those customers since 1984. When asked why he has stayed loyal to Modern
Materials for 27 years, he said, “It’s their consistent quality. I know exactly
what I’m getting each time, and I know I won’t have to worry the next time.”
Peters also gives the company high marks for its customer service. “My Modern
Materials representative has to be the best in the business. If ever there’s an
issue of any kind, he and the company follow through immediately,” he said.
“They don’t drop the ball.”

The Modern Materials Division comprises several market-leading gypsum brands.
Its leading products for the laboratory market include: Labstone®, an
all-purpose type III model stone for articulating, flasking, and master models;
Die-Keen®, the most popular type V die material; and Lab Plaster®, the most
popular type II plaster. For the dental practice market, Modern Materials’
offering includes Dentstone®, the leading type III gypsum formulated for
processing full or partial acrylic dentures and counter models, and StatStone®,
an up-and-coming gypsum product specially formulated for when speed and
precision are needed when fabricating bleaching trays, temporaries, custom trays
and splints.

For more information on Heraeus or its products, call (800) 431-1785 or visit
www.heraeusdentalusa.com.

About Heraeus

Heraeus, the precious metals and technology group headquartered in Hanau,
Germany, is a global, private company with 160 years of tradition. Our fields of
competence include precious metals, materials, and technologies, sensors,
biomaterials, and medical products, as well as dental products, quartz glass,
and specialty light sources. With product revenues of euro 4.1 billion and
precious metal trading revenues of euro 17.9 billion, as well as more than
12,900 employees in over 120 subsidiaries worldwide, Heraeus holds a leading
position in its global markets.

SOURCE Heraeus