HearUSA Introduces AARP Hearing Care Program for Americans Aged 50+ in Indiana Today

WEST PALM BEACH, Fla., June 15 /PRNewswire-FirstCall/ — Designed to help
millions of Americans aged 50+ who have hearing loss, the AARP Hearing Care
program, provided by HearUSA (Amex: EAR), is being launched in Indiana today as
part of a nationwide rollout.

While one in 10 Americans have hearing loss, it is older men and women who are
much more likely to suffer from this life altering condition. According to the
National Institutes of Health, nearly one in five adults 45-64 years old; one in
three adults 65-74 years old; and half of all adults 75 years old or older have
a hearing impairment.

The program being introduced today is provided by HearUSA, one of the nation’s
leading providers of hearing aids and hearing care.

Indiana residents are among the millions of 50+ Americans nationwide who will
have access to the Hearing Care Program, which is exclusively for AARP members
and available only through selected credentialed hearing healthcare providers.

“The program features more affordable state-of-the-art digital hearing aids that
are also smaller, smarter and more comfortable than ever before,” said Stephen
Hansbrough, CEO and chairman of HearUSA.

Hansbrough added that the program offers uniform pricing and extended warranties
on hearing aids and related products; thorough testing and evaluation; and
all-important best practices hearing rehabilitation (acclimation guidance and
support) that far exceed industry standards.

It is anticipated that, by 2011, the HearUSA nationwide network of approximately
3,500 credentialed hearing care providers will be available to AARP members in
all 50 states and the US territories.

Following are the hard facts about hearing loss:

– Loss of hearing is a serious life issue, a medical condition that is
associated with physical, emotional, mental and social well-being.

– Among seniors, hearing loss is the most prevalent medical condition,
following arthritis and hypertension.

– Ninety-five percent of all Americans with hearing loss can be treated
with hearing aids.

– However, only one person in five who could benefit from hearing aids
uses them.

“This program has been designed to address the concerns and confusion that are
preventing so many from receiving treatment for their hearing loss,” said Dr.
Cindy Beyer, audiologist and HearUSA senior vice president.

For a detailed description of the HearUSA hearing care program for AARP members,
please visit: http://www.hearusa.com/aarp

About HearUSA

HearUSA is the recognized leader in hearing care for the nation’s top managed
care organizations through its network of more than 2,000 hearing care
providers, including 178 company-owned locations. HearUSA is the nation’s only
hearing care network accredited by URAC, an independent, nonprofit health care
accrediting organization dedicated to promoting health care quality through
accreditation, certification and commendation. For more information about
HearUSA visit www.hearusa.com, or go to www.hearingshop.com for a wide selection
of hearing related products available for purchase online.

About AARP

AARP is a nonprofit, nonpartisan membership organization that helps people 50+
have independence, choice and control in ways that are beneficial and affordable
to them and society as a whole. AARP does not endorse candidates for public
office or make contributions to either political campaigns or candidates. We
produce AARP The Magazine, the definitive voice for 50+ Americans and the
world’s largest-circulation magazine with over 35.5 million readers; AARP
Bulletin, the go-to news source for AARP’s 40 million members and Americans 50+;
AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively
to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an
affiliated charity that provides security, protection, and empowerment to older
persons in need with support from thousands of volunteers, donors, and sponsors.
We have staffed offices in all 50 states, the District of Columbia, Puerto Rico,
and the U.S. Virgin Islands.

ABOUT AARP SERVICES INC.

AARP Services Inc., founded in 1999, is a wholly-owned taxable subsidiary of
AARP. AARP Services manages the provider relationships for and performs quality
control oversight of the wide range of products and services that carry the AARP
name and are made available by independent providers as benefits to AARP’s
almost 40 million members. The provider offers currently span health products,
travel and leisure products, and life event services. Specific products include
Medicare supplemental insurance; member discounts on rental cars, cruises,
vacation packages and lodging; special offers on technology and gifts; pharmacy
services; legal services; and long-term care insurance. AARP Services also
engages in new product development activities for AARP and provides certain
consulting services to outside companies. In 2005, AARP Services founded AARP
Financial Inc., a wholly-owned taxable subsidiary that manages the provider
relationships for and performs quality control oversight for the financial
products that carry the AARP name, including credit cards, auto and home, mobile
home and motorcycle insurance, and life insurance and annuities. AARP Financial
also provides access to proprietary investment products and services, including
mutual funds and financial guidance, designed to meet the needs of investors at
any life stage.

For: HearUSA Contact: Paige Brough,
1250 Northpoint Parkway Senior Vice President-
West Palm Beach, FL 33407 Corporate Communications
www.hearusa.com PBrough@hearusa.com
561-478-8770 561-478-8770 (Ext 134)

SOURCE HearUSA