Flowers Foods Licenses Rights To Wonder And Home Pride Bread Brands To Aunt Millie’s Bakeries In Parts Of Indiana, Illinois, And Wisconsin

THOMASVILLE, Ga., March 20, 2014 /PRNewswire/ — Flowers Foods, Inc. (NYSE: FLO)
today announced it has signed an agreement that gives Aunt Millie’s Bakeries of
Fort Wayne, Ind., the exclusive license to produce and market Wonder and Home
Pride breads in northwest Indiana; northern Illinois, including Chicago; and
southern Wisconsin. Terms and conditions of the license agreement were not

With the agreement, Wonder and Home Pride breads will return to store shelves in
the near future after being off the market in these areas since the November
2012 shut down of Old HB, Inc. (formerly Hostess Brands).

Commenting on the announcement, Allen L. Shiver, Flowers Foods’ president and
CEO, said, “We’re excited about partnering with Aunt Millie’s, which produces
quality fresh bakery foods and has a great distribution network. This agreement
allows us to bring these well-known and well-loved bread brands, baked with the
same recipes, back to consumers in this part of the Midwest.”

Flowers Foods acquired the Wonder and Home Pride brands, along with Merita and
Butternut, in July 2013. In September 2013, the company reintroduced Wonder and
the other brands to its direct-store-delivery market, which reaches
approximately 79% of the U.S. population in the East, South, Southwest, and

About Flowers Foods

Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the
largest producers of fresh packaged bakery foods in the United States with 2013
sales of $3.75 billion. Flowers operates bakeries across the country that
produce a wide range of bakery products. Among the company’s top brands are
Nature’s Own and Tastykake. Learn more at

Statements contained in this press release that are not historical facts are
forward-looking statements. Forward-looking statements relate to current
expectations regarding our future financial condition, performance and results
of operations, planned capital expenditures, long-term objectives of management,
supply and demand, pricing trends and market forces, and integration plans and
expected benefits of transactions and are often identified by the use of words
and phrases such as “anticipate,” “believe,” “continue,” “could,” “estimate,”
“expect,” “intend,” “may,” “plan,” “predict,” “project,” “should,” “will,”
“would,” “is likely to,” “is expected to” or “will continue,” or the negative of
these terms or other comparable terminology. All forward-looking statements are
subject to risks and uncertainties that could cause actual results to differ
from those projected. Other factors that may cause actual results to differ from
the forward-looking statements contained in this release and that may affect the
company’s prospects in general include, but are not limited to, (a) competitive
conditions in the baked foods industry, including promotional and price
competition, (b) changes in consumer demand for our products, including changes
in consumer behavior, trends and preferences, including health and whole grain
trends, and the movement toward more inexpensive store-branded products, (c) the
success of productivity improvements and new product introductions, (d) a
significant reduction in business with any of our major customers including a
reduction from adverse developments in any of our customer’s business, (e)
fluctuations in commodity pricing, (f) our ability to fully integrate recent
acquisitions into our business, (g) our ability to achieve cash flow from
capital expenditures and acquisitions and the availability of new acquisitions
that build shareholder value; (h) consolidation within the baking industry and
related industries; and (i) the failure of our information technology systems to
perform adequately, including any interruptions, intrusions or security breaches
of such systems. The foregoing list of important factors does not include all
such factors, nor necessarily present them in order of importance. In addition,
you should consult other disclosures made by the company, including the risk
factors included in our most recently filed Annual Report on Form 10-K filed
with the Securities and Exchange Commission (“SEC”) and disclosures made in
other filings with the SEC and company press releases, for other factors that
may cause actual results to differ materially from those projected by the
company. We caution you not to place undue reliance on forward-looking
statements, as they speak only as of the date made and are inherently uncertain.
The company undertakes no obligation to publicly revise or update such
statements, except as required by law.

SOURCE Flowers Foods, Inc.

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