Finish Line Partners With Google for Local Availability

INDIANAPOLIS, Nov. 15, 2010 /PRNewswire-FirstCall/ — Finish Line announced
today that it is participating in Google’s new local availability feature. This
new feature gives mobile and desktop users the unprecedented opportunity to
search for items they want and see immediately whether a participating retailer
has the items in stock nearby, and even provides directions to the store.

“Mobile shoppers want what they want, and they want it now!” said Finish Line
President and Chief Merchandising Officer Sam Sato. “We are happy to team with
Google to give mobile and desktop users a fast and easy way to find the shoes
they want–in the right size and the right color–in stock now at their nearby
Finish Line store. It’s a great way to bring customers to our stores for
immediate shopping gratification and will take holiday shopping to a new level
of ease this season,” he added.

“To date, online shopping efforts have focused mostly on the small percentage of
overall products that are sold online. This holiday season, and going forward,
we’re excited to be working with leading retailers to help shoppers find the
perfect gift in a store nearby, whether they’re searching from their laptop or
their phone,” said Sameer Samat, Google Product Director for Shopping.

About Finish Line

Finish Line (Nasdaq: FINL) is a premium retailer of athletic shoes, apparel and
accessories. Headquartered in Indianapolis, Finish Line operates 667 stores in
malls across the United States. More than 11,000 Finish Line sneakerologists
help customers each day connect with their sport, their life and their style.
Online and mobile shopping is available at finishline.com.

Contact:
Patrick Dolan
317-613-6827

SOURCE Finish Line