Fifth Third eBus Offers Consumers Financial Empowerment

CHICAGO, April 6, 2014 /PRNewswire/ — Financial empowerment is one of the most
valuable tools consumers can have at their disposal, yet there are many who do
not have access to the information they need in order to understand and protect
their financial well-being.

To help combat lack of access, employees of Fifth Third Bank board its 40-foot
long bus with computer workstations and Internet and satellite technology to
travel across the country to offer free one-on-one personalized counseling
including advice about savings and budgeting, home buying and borrowing,
understanding your credit and protecting your identity. Through its eBus
initiative, the Bank has better equipped consumers with the skills and tools
they need to make informed decisions that contribute to their financial
well-being and fulfill their dreams. To date, the tour has served a diverse
population of more than 3.5 million people.

Now through April 12, Fifth Third eBus will make numerous stops across Illinois,
including Lake County, Kankakee and Rockford; in Indiana the bus will make
appearances in South Bend, Elkhart, Gary and Michigan City.

In the spirit of offering a holistic approach to providing access, Fifth Third
has partnered with numerous local non-profit and government agencies who will
join the bus at various stops including New Beginnings Church, City Colleges of
Chicago, La Casa, the Gary Housing Authority, City of Gary, Focal Points,
Northwest Indiana Community Action Group, Veteran’s Administration, Michigan
City Housing Authority, Freeport Housing Authority, REAL Services, Mobile
Dentists, Catholic Charities, Mano A Mano Family Resource Center, GreenPath,
Family Credit Management, the Northern Illinois Food Bank South Bend Heritage
Foundation, Robinson Community Learning Center, Habitat for Humanity, Bridges
out of Poverty, Center for the Homeless, Hannah’s House and Hope Ministries.

“We are grateful for all the partners who will join our eBus over the coming
month to help provide important services, counseling and resources,” said Robert
A. Sullivan, president & CEO, Fifth Third Bank (Chicago). “We hope to meet as
many people as possible in the coming weeks and empower them with information
and insight.”

About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in
Cincinnati, Ohio. The Company has $123 billion in assets and operates 18
affiliates with 1,326 full-service Banking Centers, including 104 Bank Mart®
locations open seven days a week inside select grocery stores and 2,428 ATMs in
Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia,
Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four
main businesses: Commercial Banking, Branch Banking, Consumer Lending, and
Investment Advisors. Fifth Third also has a 25% interest in Vantiv Holding, LLC.
Fifth Third is among the largest money managers in the Midwest and, as of June
30, 2013, had $313 billion in assets under care, of which it managed $27 billion
for individuals, corporations and not-for-profit organizations. Investor
information and press releases can be viewed at www.53.com. Fifth Third’s common
stock is traded on the Nasdaq® National Global Select Market under the symbol
“FITB.” Fifth Third Bank was established in 1858. Member FDIC. Equal Housing
Lender.

Media Contact: Andrew Hayes, 312-823-4333

SOURCE Fifth Third Bank (Chicago)

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