Dorel Juvenile Group Revolutionizes Car Seat Design With FlexTech Energy Management System

COLUMBUS, Ind., May 19, 2011 /PRNewswire/ — Dorel Juvenile Group (DJG), a
division of Dorel Industries (TSX: DII.A, DII.B) and the nation’s largest
juvenile products manufacturer, today announced the latest development in car
seat safety with the S1 Rumi(TM) Air Harnessed Booster Seat. The first car seat
to feature the revolutionary FlexTech(TM) Energy Management System, the S1 Rumi
(TM) Air is designed to absorb external crash forces, providing an extra layer
of protection for children. This new technology was developed by engineers at
the Dorel Technical Center for Child Safety.

A first in the industry, the FlexTech(TM) Energy Management System features an
internal truss design, a methodology employed by architects to provide
flexibility and distribute forces within structures. With FlexTech(TM), DJG has
translated this trusted design methodology to car seat engineering, providing
families with one of the safest, most secure car seats on the road today. The
Rumi(TM) Air’s truss design absorbs and mitigates external force or impact, so
children have more support and protection in the event of a crash.

In addition to the state-of-the-art energy management design, the S1 Rumi(TM)
Air also features Air Protect® Side Impact Technology, an advanced system that
exceeds all safety testing methods to provide the greatest amount of protection
to a child’s head in the event of a side-impact collision. This technology was
developed jointly by Dorel and Kettering University.

For customized safety as children grow, the Rumi(TM) Air features an easy to
adjust 12-position headrest, allowing parents and caregivers to properly align
the Air Protect® system with their child’s head, where it is needed most. Side
impact collisions are among the deadliest type of collision for children,
accounting for one in three child crash fatalities, nearly all of which are
caused by head trauma.

“Our Air Protect® technology is an innovation we’re extremely proud of, and it
has saved the lives of several children since its introduction,” said Dave
Taylor, President and CEO of Dorel Juvenile Group. “The FlexTech(TM) Energy
Management System is the next generation of car seat safety – as it
revolutionizes the design of car seats to provide the best protection for our
children.”

The S1 Rumi(TM) Air was tested and rated a Booster Seat Best Bet by the
Insurance Institute of Highway Safety. Booster seats are designated as Best Bets
when they correctly position seatbelts on average booster-age kids in most
vehicles. A good booster directs the lap belt across a child’s upper thighs and
positions the shoulder belt at mid-shoulder.

The American Academy of Pediatrics recently announced new recommendations to
keep children in a belt-positioning booster seat until they reach 4 feet 9
inches tall. The S1 Rumi(TM) Air Harnessed Booster Seat provides one of the
highest weight ranges available for a booster seat, accommodating children up to
65 pounds forward-facing and up to 100 pounds belt-positioning. In addition, the
Rumi(TM) Air offers features including a no-rethread harness, single-hand adjust
headrest and integrated cup and snack holders, combining safety, style and
convenience for parents.

The S1 Rumi(TM) Air is currently available exclusively at Babies”R”Us and
Toys”R”Us stores in the United States, and online at www.Babiesrus.com. For more
information, visit www.safety1st.com/S1.

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and
bicycle company. Established in 1962, Dorel creates style and excitement in
equal measure to safety, quality and value. The Company’s lifestyle leadership
position is pronounced in both its Juvenile and Bicycle categories with an array
of trend-setting products. Dorel’s powerfully branded products include Safety
1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as
Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure.
Dorel’s Home Furnishings segment markets a wide assortment of furniture
products, both domestically produced and imported. Dorel is a US$2.3 billion
company with 4700 employees, facilities in nineteen countries, and sales
worldwide.

SOURCE Dorel Juvenile Group