DirectBuy Website Upgraded to Reflect Company’s New Mission

MERRILLVILLE, Indiana, March 25, 2014 /PRNewswire/ — DirectBuy, the company
that enables members to achieve significant savings across a wide variety of
home and lifestyle products and merchandise, has upgraded its consumer website to reflect the new look and mission of the company.

“It is a time of significant change for the company. These exciting changes will
reshape the way consumers benefit from DirectBuy,” said CEO Mike Bornhorst.

The website is the first stop for consumers to learn more about a DirectBuy
membership. The site is easy to navigate and contains a variety of videos,
articles and information.

DirectBuy partnered with two leading web companies to ensure the redesigned would have the same customer-centric focus as its new initiatives.
Ektron was chosen as the content management system (CMS) for its ability to
support the new responsive design. The C2 Group was selected as the web design
and development partner for their expertise in leading-edge responsive design
and programming capabilities.

“ is a great example of the Ektron web content management
platform,” said Bob Canaway, VP of Marketing at Ektron. “Their use of responsive
web design shows DirectBuy’s commitment to engage visitors across all devices
and provide the best overall web experience.”?

Site objective:

The site’s objective is to reveal DirectBuy’s passion for helping families
achieve a better lifestyle. The site allows anyone to access the information
needed to plan a lifestyle upgrade. The new site recognizes the changing nature
of online experiences and uses responsive design, making it easy to navigate on
any device.

More than savings:

The selection of products is inspiring. Design ideas, how-to content and
connections with local DirectBuy representatives make the site a source of
inspiration and guidance. This includes a newly-developed Lifestyle Planner that
helps members design their next living space, vacation and more.

“DirectBuy now offers a full-service travel program and, through our unique
Lifestyle Planner on, members can plan for every phase of life,”
said Jim O’Keefe, VP of Merchandising.

Real-life connections:

Visiting a local showroom is vital in understanding the value of a membership.
The site offers multiple ways to contact showrooms. Clients find they are more
prepared to visit after browsing the site.

“We’re constantly asking ‘What do our members want?’ That’s the essence of the
new DirectBuy and,” said CEO Mike Bornhorst.

About DirectBuy
DirectBuy provides its members with outstanding service, selection and value.
With over 100 locations throughout North America, DirectBuy members pay
confidential dealer prices, with no hidden retail markup, combined with an
amazing selection. Our commitment to service excellence ensures our members have
access to unparalleled quality and choice while being guided by experts in
purchasing and design.

Our members select from over 1 million products from 700 popular brands in the
US and 500 in Canada. DirectBuy provides lifestyle-enhancing benefits including
travel packages, home improvement products and services and much more.

For more information visit or

SOURCE DirectBuy

Leave a Reply

Fatal error: Call to undefined function show_subscription_checkbox() in /home3/steer/public_html/ on line 95