DirectBuy & Sports Illustrated Team Up for Ultimate Game Room Giveaway!

MERRILLVILLE, Ind., Sept. 28, 2011 /PRNewswire/ — DirectBuy, the home
improvement and furnishings club with confidential dealer prices, recently
partnered with Sports Illustrated to launch a nationwide “Ultimate Game Room
Giveaway” promotion that will run from October 3, 2011 – December 31, 2011.
DirectBuy also teamed up with LPGA golfer Michelle Wie, who will be featured in
various television and print advertising promoting this exciting contest.

“This is the type of partnership that instantly clicks,” said Mark Ford,
President of the Time Inc. Sports Group. “With our insightful journalism and
reporting, Sports Illustrated has brought readers into the hyperkinetic gameday
environment for decades. Now through our program with DirectBuy, we can help
fans recreate that atmosphere at home.”

As the exclusive sponsor for the “Ultimate Game Room Giveaway,” DirectBuy will
be supplying more than $15,000 worth of merchandise for the grand prize that
will be awarded to one lucky contest participant. The grand prize – a fully
loaded game room – includes everything one would want to complete the ultimate
“fan cave,” including a big screen HDTV, surround sound system, loveseat/sofa,
bar, pool table, and much more! To enter, consumers who are 18 years of age and
older, can visit www.sportsillustrated.com/gameroom. As part of the “Ultimate
Game Room Giveaway,” participants can also opt in to learn more about becoming a
member of DirectBuy after entering the contest.

One of the most widely recognized stars in women’s golf, Michelle Wie is also
one of DirectBuy’s more than 400,000 members. In addition, she recently bought a
new home, which will be furnished using products purchased using her DirectBuy
membership.

“I’m excited about teaming up with DirectBuy to give one lucky winner the
ultimate game room, which any sports fan can tell you is the most important room
in the house,” said Wie. “I recently purchased a new house myself, so am looking
forward to learning from my new friends at DirectBuy how to create my own
ultimate game room. It’s going to be a fun contest.”

In the coming weeks and months, DirectBuy will continue to unveil more popular
sports figures and celebrity members of DirectBuy – who are using the company’s
unique business model and lower prices to build or furnish their dream homes.

“Our partnership with Michelle Wie and Sports Illustrated is a key component of
our strategy for the DirectBuy brand,” explained Geoff Kehoe, Chief Marketing
Officer for DirectBuy. “By engaging Michelle and sharing her story, we’re not
only elevating our brand but also giving consumers a real-life example of what
they can expect as DirectBuy members.”

To enter Sports Illustrated’s “Ultimate Game Room Giveaway” and to learn more
about DirectBuy, visit www.sportsillustrated.com/gameroom today!

About DirectBuy

Since 1971, DirectBuy has been showing hundreds of thousands of consumers
unparalleled ways to save as they shop for virtually everything for their homes
- from furnishings, home improvement and flooring, to entertainment and outdoor
products, accessories, and much, much more. With more than 130 locations in
North America, DirectBuy offers its members access to more than 700 brand-name
manufacturers or their authorized suppliers in the United States, and more than
500 in Canada.

For more information on DirectBuy membership, visit www.directbuy.com and become
a fan at facebook.com/directbuy.

About Michelle Wie

Michelle Wie, 21, is an American professional golfer on the LPGA Tour and a
student at Stanford University. Since an early age Michelle has commanded
international attention for her prodigious golfing ability and her charisma,
making her one of the most influential athletes in women’s sports. While
expecting to graduate from Stanford in March 2012, Michelle has already won two
events on the LPGA tour, has had seven top-ten finishes in Major competition, as
well as having shot the lowest round ever recorded by a woman golfer in a men’s
PGA tour event.

Contact: Dave Haggith, IMG Golf dave.haggith@imgworld.com or visit
www.michellewie.com

SOURCE DirectBuy