Direct Brands Launches iGoDigital’s Product Recommendation Platform

INDIANAPOLIS, July 7 /PRNewswire/ — iGoDigital, the market and technology
leader in Personalized Product Recommendations, announced that Direct Brands
(DBI) has incorporated iGoDigital’s personalization software into several of
their web properties and email campaigns. Direct Brands operates over 20 unique
book clubs including DoubleDay and Book of the Month Club. In addition to books,
they are a leading distributor of other media products such as DVDs and CDs.
Considering the tremendous amount of content, iGoDigital was faced with the
challenge of creating a solution that would prove to be effective across Direct
Brands websites.

With this challenge at hand, iGoDigital’s team of experts worked closely with
Direct Brands in order to produce a solution. This entailed providing the best
user experience before and after a consumer joins a book club. Before turning to
iGoDigital, Direct Brands manually merchandised products on all of their
websites. iGoDigital’s Customer Intelligence Engine (CIE) profiles each shopper
and personalizes the experience based on a variety of factors including author
affinity, book genres and topics of interest. Furthermore, the personalized
recommendations convert at a rate of 10x when compared to generic
recommendations such as “Best Sellers.”

Not only does this new solution provide a personalized experience on the
websites, it also displays personalized content in email campaigns. In addition
to personalizing transactional messages, iGoDigital triggers personalized
messages for Abandon Cart, Back-in-Stock, and New Arrivals. Previous shopper
behavior determines who will receive the triggered emails, and iGoDigital also
recommends relevant books within the email.

About Direct Brands Inc.

Direct Brands, Inc., together with its sister company Bookspan, is the largest
direct-to-consumer distributor of media products in the US and Canada. With over
20 unique book clubs, including Book-of-the-Month and Doubleday Book Club
members can purchase from catalogs and websites tailored to their specific
reading preferences.

About iGoDigital

iGoDigital provides a suite of web-based commerce tools designed to personalize
every customer interaction by emulating and, in many cases, improving the
in-store shopping experience. iGoDigital currently serves many of the world’s
most successful and respected brands, including Best Buy, Walmart, Nokia, Cisco
and Dell.

iGoDigital is headquartered in Indianapolis, IN and was named to the 2008 “Inc
500″ of the fastest growing private companies. For more information, please
visit the company’s website at www.iGoDigital.com or follow us on Twitter at
twitter.com/igodigital.

SOURCE iGoDigital