DEFENDER Direct unveils trueU, new nonprofit business at its National Leadership Convention

INDIANAPOLIS, Feb. 27, 2014 /PRNewswire/ — A new membership-based consortium is
connecting companies and individuals who believe in the importance of an
integrated approach to personal development and how that impacts the healthy
growth of an organization. This new consortium, known as trueU, is not just a
leadership and learning program. trueU provides its members with educational and
learning experiences that focus on the whole person, rather than
business-specific training or skills development.

trueU was officially unveiled at the DEFENDER National Leadership Convention at
Bankers Life Fieldhouse in Indianapolis this past weekend, where nearly 2,000
DEFENDER team members and over 1,500 invited guests from the business community

In addition to DEFENDER, other companies who have already joined trueU include:
Indiana-based MJ Insurance, Litho Press, Pinpoint Resources, Think First
Marketing, and Cincinnati-based Touchstone Merchandise Group.

The core principles of trueU are investing in relationships, developing leaders
and serving others. trueU believes everyone is a leader and that by becoming the
best version of yourself, you enact positive change in homes, workplaces and

“trueU is ultimately about inspiring a greater purpose in business beyond
profit,” said Dave Lindsey, CEO and founder of DEFENDER, a corporate founding
member of trueU. “While I am extremely proud of the team at DEFENDER and what we
have accomplished in our mission to build leaders, we look forward to learning
and growing as students from our fellow members of trueU.”

DEFENDER was recognized earlier this month as #30 in Training magazine’s
Training Top 125 Awards, which recognizes companies worldwide with the most
successful learning and development programs for their employees.

Membership in trueU includes access to a number of personal and professional
development opportunities, some of which include:

— Dedicated coach – a certified leadership professional who guides members
on their personal and corporate journeys.
— Peer roundtables/Networking opportunities – interact with other
like-minded business leaders who value service and relationships.
— Online learning portal – remote e-learning opportunities providing
valuable content through online courses, blogs and forums while allowing
the user to set individual goals and track progress.
— Leader in Training – an intensive in-person classroom and experiential
learning program which helps develop the fundamental skills and
abilities that every leader needs.
— Leadership Advantage – instructor-led courses covering topics such as
wellness, financial fitness, healthy relationships, goal setting, time
management, conflict and communications.
— Internship program – placement and leadership development for top
university students serving as interns.
— Home Builds – opportunity to build a home for a deserving family in
Tijuana or Ensenada, Mexico and the Dominican Republic with a team of
— Super Service Challenge – a national program promoting the heart of
service in the workplace where teams of co-workers come together and
serve a nonprofit for a chance to help that nonprofit win part of a $1
million+ prize fund.
“We are excited to be one of the first members in trueU because, like DEFENDER,
we believe our people are the key to our continued business growth and we
recognize the importance of investing in them,” said Jon Loftin, president and
chief operating officer of MJ Insurance. “Being able to easily and
cost-effectively access other impactful learning and experiential leadership
development opportunities through trueU made joining an easy decision on our

trueU is launching with a core team of staff led by Kim Graham Lee, vice
president of operations. Graham Lee brings to trueU more than 30 years of
diverse business leadership experience. “trueU can be a game-changer in helping
businesses recognize the value of investing in their people who have lives both
inside and outside the workplace,” said Graham Lee. “We look forward to
partnering with others who share our philosophy on business success. It will be
a fun ride, and not only will we be improving personal lives, but we also will
be growing more businesses. That’s exciting!”

To learn about becoming part of trueU, visit or call (844)

About trueU
Indianapolis-based trueU, founded in 2014, is a nonprofit membership-based
organization that operates on the principle that businesses and organizations
grow through the efforts of their people. It is a consortium of companies and
individuals who believe that investing in relationships, developing leaders, and
serving others is the healthy way to grow a business. Members are involved both
as students and teachers, sharing learning content and experiences to benefit
other trueU members and their teams. Together trueU members are inspiring a
greater purpose in business. To learn more, visit



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