BrandMuscle, Inc. Wins Award for Making Digital Marketing More Accessible to Dealers, Franchisees and Sales Agents

CLEVELAND, Sept. 30, 2011 /PRNewswire/ — ExactTarget, a leading global provider
of on-demand email marketing and interactive marketing solutions, recently
presented BrandMuscle its “2011 Embedded Partner of the Year” award at the
company’s annual user conference in Indianapolis, Indiana. The award recognizes
BrandMuscle’s innovation in digital marketing and in creating a seamless brand
experience for companies that rely on a decentralized network of dealers,
franchisees and sales agents to deliver relevant marketing and advertising to
local markets on behalf of their company’s brands.

Using BrandMuscle’s web-based BrandBuilder® software, corporate marketers enable
local dealers, franchisees and sales agents to create and deliver brand
compliant, corporate-approved, advertising and one-to-one communications using
standardized templates. As an ExactTarget Embedded Partner, BrandMuscle has
layered the robust delivery, hosting and analytics features of ExactTarget’s
platform for email, landing pages, microsites and SMS text messaging into the
BrandBuilder® product. This integration is transparent to users of the
BrandBuilder® product and allows BrandMuscle to deliver a unified, consistent
and exceptionally user-friendly interface for the customization of all media
types.

“Corporate marketers are capitalizing on the benefits of interactive marketing
channels from a national and international standpoint. Our integration with
ExactTarget makes it possible for them to scale top performing digital media
campaigns across their decentralized sales and marketing organizations, right
down to the local level,” states Clarke Smith, BrandMuscle’s Vice President of
Product Development, Sales & Marketing.

“With a few clicks of the mouse, a franchisee, dealer or sales agent can create
his or her own email campaign or microsite without worrying about
misrepresenting the corporate brand because we’ve limited their customization
capabilities to include only options that corporate marketing has pre-approved.
We’re also able to give corporate marketers insight into what’s occurring at the
local level, something they would have little control over otherwise.”

Within one week of launching BrandMuscle’s microsites solution for one of the
nation’s largest providers of wireless voice, messaging and data services, the
company’s sales agents created more than 400 customized microsites to deliver
customized, up-to-the-minute rate plan and discount information to employees of
some of the largest corporations in the U.S. The program has delivered a steady
stream of new activations and exceeded the company’s annual goal for number of
microsites created.

“We were thrilled with the instant adoption by our client’s sales agents,”
states Philip Alexander, BrandMuscle President & CEO. “It validates ease-of-use
and more importantly, the impact our product has on driving sales.”

Learn more about BrandMuscle and its suite of local marketing customization
software and services by visiting http://www.BrandMuscle.com or by calling the
company at (866) 464-4342.

About BrandMuscle

BrandMuscle is a leading provider of web-based local marketing Software as a
Service (SaaS) and unparalleled end-user support for companies with
decentralized sales and marketing channels. Using the company’s proprietary,
Adobe InDesign-based software BrandBuilder®, marketers can empower field-level
customization and execution of personalized advertising and marketing campaigns
to optimize their local sales and marketing performance. Founded in 2000,
BrandMuscle is headquartered in Cleveland, Ohio with a regional service office
in Los Angeles, California. BrandMuscle clients include many of the nation’s
most recognizable brands including Allstate Insurance, Chase Bank, BMW of North
America LLC, DIRECTV, Hunter Douglas and T-Mobile.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and
interactive marketing solutions. Supported by collaborative global services
teams, ExactTarget’s technology integrates with more sales and marketing
information systems than any other in the industry. ExactTarget powers
permission-based multichannel communications for thousands of organizations
around the world including Expedia.com, Best Buy, Papa John’s,
CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home
Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

SOURCE BrandMuscle