Aurora Introduces Advisor: A New Level of Collaboration to Funeral Industry

AURORA, Ind., Oct. 4, 2011 /PRNewswire/ — Aurora Casket Company announces the
launch of the first comprehensive customer service system for funeral homes. The
new Advisor transforms the way funeral directors interact with the families they
serve by creating a more collaborative and informative planning experience.

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“Aurora’s Advisor gives our firm a new way to reach out to families in the
planning process,” said John McQueen, CFSP, president and owner of
Anderson-McQueen Funeral Home in St. Petersburg, Fla. “We can now provide each
family we serve with a private website so they can learn more about their
choices even before they meet with our staff. I also like the fact that Advisor
is all-encompassing, that it simplifies all of the products and services we
offer and covers everything from management to marketing. I was also impressed
by the system’s speed and accuracy in comparison to competing funeral service
technology.”

In planning, arrangement and even aftercare, Advisor offers shared communication
and management tools that enable funeral directors to more proactively provide
information that helps families make decisions faster and with greater ease.
With Advisor, families can access a password-protected website where they can
review service options and send notices to family members before they meet with
their funeral home. This helps prepare families to make informed, collaborative
decisions in the arrangement meeting with funeral professionals.

“Since the launch of Family Advisor twelve years ago, both the technology and
the challenges faced by funeral directors have greatly evolved. Aurora continues
to lead in addressing these challenges,” Aurora vice president Chris Barrott
says. “The new Advisor represents a tremendous leap forward for our entire
profession.”

Families can browse high-resolution images of caskets, urns, vaults, flowers -
everything the funeral home has to offer. Advisor provides funeral professionals
instant access to critical business information – everything from scheduling to
case information and sales analysis. Funeral home staff can access Advisor from
any Internet-enabled device, including tablets and smartphones.

About Aurora

Founded in 1890, Aurora is the largest family-owned funeral service supplier.
Aurora caskets are proudly made in the United States and Canada, with
headquarters based in Aurora, Indiana. For more information about Aurora
products and services, visit www.auroracasket.com.

SOURCE Aurora Casket Company