Aprimo Positioned in Leaders Quadrant of New Magic Quadrant Report for Integrated Marketing Management

INDIANAPOLIS, Oct. 31, 2011 /PRNewswire/ — Aprimo®, a global leader in
cloud-based integrated marketing software, and its parent company Teradata, the
world’s largest company focused on data warehousing and enterprise analytics,
have been placed in the Leaders quadrant of the new Gartner, Inc. Integrated
Marketing Management (IMM) Magic Quadrant report. The report was published by
Kimberly Collins, research vice president, and Adam Sarner, research director,
CRM, at Gartner on October 27, 2011.

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“Recognition by Gartner as a Leader is especially important since this is
precisely what we said would result from the Teradata-Aprimo integration,” said
Lisa Arthur, CMO of Aprimo. “We believe that our uniquely integrated offering
enables marketers to achieve their goals of marketing excellence, and this
positioning in the IMM Magic Quadrant report outlines why we’ve been able to
help our customers achieve such success.”

Ongoing Innovation

Aprimo recently announced new additions and enhancements to its IMM solutions,
including many innovative Marketing Operations, Multi-Channel Campaign
Management and Marketing Performance Measurement capabilities that help
customers drive more effective marketing performance. Aprimo also added a new
offering to its IMM suite – Aprimo Real-Time Interaction Manager, an inbound
marketing and offer management solution that analyzes all customer interactions
to ensure the best offer for each individual customer is delivered in real-time.

Aprimo plans to license the Gartner Integrated Marketing Management Magic
Quadrant report and make it available in the near future on its website at
www.aprimo.com.

About The Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in our research
publications, and does not advise technology users to select only those vendors
with the highest ratings. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as statements of
fact. Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness for a
particular purpose.

About Aprimo
Aprimo, a Teradata company, is a leading global provider of marketing software
and services that enhance the productivity and performance of marketing
organizations. Through the use of Aprimo’s integrated marketing software, Aprimo
Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo®
Relationship Manager, marketers can integrate their organizations, get control
of budget and spend, eliminate internal silos with streamlined workflows, and
execute innovative multi-channel campaigns to drive measurable return on
investment. Hundreds of thousands of marketers trust Aprimo to revolutionize
their marketing. Aprimo customers include over one third of Fortune 100
companies, and nearly one quarter of Global 100 companies. Founded in 1998,
Aprimo is headquartered in Indianapolis with offices worldwide. For more
information call 1.317.814.6465 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s
largest company focused on raising intelligence through big data analytics, data
warehousing and integrated marketing management. Our customers trust Teradata’s
innovative products and services expertise to deliver measurable business value.
Teradata acquired Aprimo in January 2011. For more information, visit
www.Teradata.com.

SOURCE Aprimo