Amalie Oil Co. Chooses Blue Horseshoe as Its Integrated Software Solutions Supplier

INDIANAPOLIS, Feb. 3 /PRNewswire/ — One of the nation’s largest family-owned oil companies has chosen Blue Horseshoe as its integrated software solutions
provider to sustain and enhance its entire business operations. Amalie Oil. Co. has contracted with Blue Horseshoe for its entire suite of integrated software
solutions, including:

Microsoft Dynamics AX: A Tier 1 ERP Solution, Microsoft Dynamics AX is a smart, safe, long-term decision designed to better equip employees with tools that
automate and streamline processes while continually fueling business
productivity.

Business Intelligence as a Service (BIA2S): BIA2S provides a real-time, global view of a business and extracts critical information from all data sources to
optimize a business and immediately impact the bottom line.

Warehousing for AX: WAX provides a complete real-time, global view of a business by extending significantly advanced functionality around the ability of the
Dynamics AX platform to accomplish warehousing tasks easily and efficiently while optimizing the supply chain. WAX aggregates and consolidates warehouse
data.

Vendor Portal: A Supplier Management Solution that integrates seamlessly into a new or existing Enterprise System and provides a real-time, automated, global
view of a supply chain.

Founded in 2001, Blue Horseshoe is a privately held solution services firm that provides expert consulting in system implementation and integration to Fortune
500 and mid-market businesses throughout the world. Based in the Midwest, Blue Horseshoe assesses business needs and applies world-class business applications
to improve profitability and increase efficiency.

“Amalie Oil Co. has an outstanding operation with a proven track record of providing the best products in the marketplace,” said Kevin Paul, vice president
of Blue Horseshoe. “We are excited to put the entire, extensive suite of Blue Horseshoe integrated software solutions to work for Amalie Oil Co. and both
improve and enhance the company’s total business operations.”

Founded in 1903 in Franklin, Pa., Amalie Oil Co. produces a full line of automotive, fleet, industrial and specialty lubricants. With a main production
facility in Tampa, Fla., and satellite facilities in Jacksonville, Fla., and L.A., the company blends and packages nearly 200 different products shipped to
every U.S. state and to more than 70 foreign countries. The Official Motor Oil of the International Hot Rod Association since 1999, Amalie Oil Co. also blends
and packages private label products for other major oil companies, automotive retailers, programmed distribution groups, food and drug retailers and mass
merchandisers.

“Blue Horseshoe was able to analyze our entire business operations and propose a very strategic, comprehensive bundle of solutions that will quickly and
ultimately improve our overall efficiency as a company,” said Gianni Burket, chief information officer of Amalie Oil Co.

For more about Blue Horseshoe, visit www.bhsolutions.com.

Founded in 2001, Blue Horseshoe is a privately held solution services firm that provides expert consulting and packaged software solutions in system
implementation and integration to Fortune 500 and mid-market businesses throughout the world. Based in the Midwest, Blue Horseshoe assesses business
needs and applies world-class business applications to improve profitability and increase efficiency. For more, visit Blue Horseshoe online at
www.bhsolutions.com.

CONTACT
Duane Brodt
brodt@colesmarketing.com
Coles Marketing Communications
(317) 571-0051

SOURCE Blue Horseshoe