ACCENT Marketing Services Acquires Licensed Agent Line of Business

JEFFERSONVILLE, Ind., Feb. 21, 2012 /PRNewswire/ — ACCENT Marketing Services,

LLC, a member of the MDC Partners Network and provider of customer engagement
solutions, today announced it has acquired the Licensed Agent line of business
from a leading insurance solutions provider.

Under the agreement, ACCENT will retain the provider’s employees and management
as well as assume its client contracts specifically related to the company’s
Licensed Agent line of business. Additionally, ACCENT will lease space in an
existing call center facility located in Harlan, Iowa, expanding its footprint
to eleven locations across North America, the Caribbean and the Philippines.
ACCENT’s new facility will accommodate up to 70 seats and will serve as a
dedicated insurance customer engagement center to serve the needs of existing
and future clients.

“Due to evolving regulation, we’ve seen a growing demand for licensed agents
that can go beyond the traditional two-tier model of verifying the purchase of
health and insurance products to perform the field agent role of selling
policies, additional coverage and add-on protection across all stages of the
customer lifecycle,” said Tim Searcy, ACCENT’s CEO. “With the addition of this
new line of business, we can now leverage the specialized skills of licensed
agents to expand our customer engagement capabilities within the insurance and
financial services industries.”

ACCENT is assuming more than 25 individuals that are licensed to provide inbound
and outbound sales and customer support in both Life and Health and Property and
Casualty insurance across all 50 states. On average, the team has more than five
years of experience selling and supporting a variety of insurance programs,
including term life sales, tele-interview underwriter support, customer
retention, premium reminder notices and first notice of loss.

Leading the Harlan team as engagement center director will be industry veteran,
Gene Gettys. Gene brings more than 20 years of operations management and
leadership experience to ACCENT. He has spent the last thirteen years managing
licensed and non-licensed call center operations on behalf of a leading
insurance solutions provider where he was responsible for site operations,
including production, learning and development, operations support and
licensing. During his tenure, Gene managed the expansion and operations of call
centers in three regions, diversified revenue streams from a fee-for-service to
performance-based structure and managed a budget of $7 million annually. His
career background includes a variety of sales and operational roles of
increasing responsibility for Jacobs Corporation, Premier Business Solutions,
Inc., and The Principal Financial Group.

“ACCENT is a forward-thinking and fast-growing company with a near obsession for
delivering outstanding customer and employee engagement,” commented Gene Gettys,
ACCENT’s Harlan engagement center director. “I couldn’t be more excited to join
such an outstanding organization, which is well-known throughout the industry as
a symbol of excellence and success.”

About ACCENT Marketing Services, LLC
ACCENT, a member of the MDC Partners Network, is the performance marketing
company for brands that need to maximize their ability to engage with consumers
and influence behavior, while generating a better return on their investment.
The company’s data-driven approach transforms customer service touchpoints
across voice, online and social media channels into powerful relationship and
brand-building tools. Founded in 1993, ACCENT employs more than 2,500 people
across the United States, Jamaica and the Philippines. For more information,
visit www.accentonline.com.

SOURCE ACCENT Marketing Services, LLC